You can win more customers for your business through social media if you really know how to go about it. There are dos and don’ts if you want to get excellent results. Here are things to bear in mind…
1. Join The Conversation
Don’t ever forget that it is all about holding a conversation. And it is NOT a conversation if you are the one doing all the talking. Listen to what they have to say and then share what you have to say. You’ll soon have no one listening to you if you are the only one doing the talking. People can get that kind of stuff from their TV stations. When people come to social networks they want to hold a conversation.
So how do you get them to hold a conversation? Share tips and ask for their opinions. People like sharing their opinions if they know you’ll listen. Also, ask them what they’ll like your business to focus on the more. Make it about them and NOT you and you would have taken the biggest step in drawing them out of their shells. Many businesses miss the opportunity of holding conversations with new prospects and this costs them dearly as these people move over to competitors who understand how to do this right. Don’t worry if you are NOT skilled in the use of social media. Just get a competent SEO firm and they’ll set things up in a way that you’ll get the best results for your business (You can focus on the things you understand best).
2. Give Much Value
People have so many options these days. Therefore, make sure that they only get top value when they give you their attention. If you are sharing tips, give tips that they can’t find easily elsewhere. If you are sharing something that most people already know, add a slant that isn’t so common. Give them special discounts for paying attention to you. They really deserve it and a move like so would make you stand out more. Think of different ways to reward them for choosing to be part of your audience. But whatever you do, make sure it is always something that they’ll place a lot of value on. Remember, they have very many options.
3. Sell Only 10% Of The Time
Yes, you are into this whole thing to build your business. This isn’t just a game. This means that you’ll have to sell from time to time. However, make sure you only sell for about ten percent of the time. Give free value for about 90% of the time (That is, if you want to maintain your audience). If all people get from you all the time is a pitch then they will tune off and look for your competitors.
4. Look For Networks That Suit Your Business Best
There are different social networks out there and NOT all of them would serve your business equally. Let’s assume you are into a line of work that lends itself to visuals (say, you sell paintings). You will get the best return on your time and investment by taking advantage of networks that are media focused. Think Pinterest. Think Youtube. Your target customer usually hangs out on places like these because they are visual persons.
The point here is: Look at your business and where your ideal customer is most likely to hang out and then spend more of your resources at such networks.
