Social media engages your audience. There’s supposed to be a conversation. That is, if you are doing it right. In such a case you’ll be able to give them what they really want and increase your revenue easily. Here are tips to help you indentify and give them what they really want…
1. Make Sure You Give Them Top Quality
The first step is building an audience. However, you can’t build the right audience if you don’t deliver top quality content. This is very important. Also, make sure that the content you deliver ties in well with the core message of your business. That is, make sure it is revolves around your unique selling proposition. Are you focused on making delivery of products faster than anyone else in the industry? Then deliver top quality content that draws attention to getting prompt delivery.
2. Make Sure You Ask Them What They Really Want
Do you want to find out what they really want? It’s very simple: Don’t make assumptions. Just ask them. Many people use social networks the wrong way. They believe that it’s all about them. They believe that people who have elected to follow or like their business are interested in just hearing them talk. Therefore, they just keep talking and telling them all the great products they have released for them.
They don’t just pause to ask: “Do these people have unanswered questions?” “Is it possible that we are NOT meeting their needs at the deepest level?” The few busineses that are smart enough to stop taking and start asking move faster and attract a more loyal and responsive audience. Don’t make this more complicated than it should really be: Just ask them.
3. Watch The Direction Of The Various Conversations
Sometimes people can tell you what they want in very clear terms. Take advantage of such times. However, there are times when they may NOT be able to tell you what they really want if you ask them. You can find out by reading in-between the lines of what they are saying. Make out time (as a business owner) to hang out on your favorite network and just “listen” to the conversation. If you are too busy, delegate a trusted executive to devote half an hour a day to just listen to the conversation. This is NOT going to cost you much in terms of resources but it would help your business position itself better.
4. Reposition Your Business Accordingly
If you’ve asked them the right questions and have also taken the time to pay attention to the various conversations in your niche then you are ready for the next step…
You can tell what they are raving about. You can tell what they think isn’t worth it. It would be great if your product or service is what they are raving about. But if NOT, don’t worry. All you have to do is reposition accordingly. Sometimes your product isn’t different from what they are raving about. It’s just packaged differently. In such a case all you’ll have to do is change the packaging. However, there are times when you just have to dump a “beloved” product that they don’t appreciate. Sometimes you might have to restructure your business. Sometimes you have to retrain your staff. But whatever you do, make sure you are giving them what they really want or else you won’t be in business for too long (That is, unless all your competitors are making the same mistakes as yourself).
