When many people think of a professionally designed website, they think about beauty and aesthetics. However, it goes much deeper than that. A professional website design will dramatically improve your ability to connect with your audience because the focus is also on giving you functionality and tools that make your website much more useful. Here are different things you can get with such a service:
1. Live Chat
How do you feel when you visit a site that offers live support? Just click and type in your question and someone at the other end gives you answers on the spot. This definitely beats sending emails and waiting for a whole day (or even a few hours) before you get a reply.
Let us assume you are in a niche where most of your competitors have things set up the old school way. People send emails and wait for a response. However, your site implements live chat. Who do you think a prospect (who has urgent questions) would go to? You guessed right — They’ll come to you.
2. Interactive Videos
The average business owner does NOT have any idea of the great tools available on the web or how to deploy them. However, a great website design team does. For example, almost anyone can create a good video. However, it takes something extra for you to have interactive videos. The advantage of interactive videos is that they increase the level of visitor engagement. And ask any marketer out there and they’ll tell you that anything that engages your visitors more will ultimately improve your bottom line.
How about trying something like implementing quizzes and tests into your videos? Do you know how? A good design team does.
3. Forums
Building a community around your products and services is very useful for the long term health of your business. When you build a community you have an army working hard to help you do a number of different things: They help you tweak your existing products to meet the needs of your target customer better. They help you develop better products. They help protect your reputation if someone tries to destroy your reputation and so much more.
But while forums might be great, a regular business owner doesn’t know the right script to use or ways to deploy one. You can spend the whole day trying to figure out which one would serve your purposes best or you can do the smart thing: Let professionals take care of it while you focus on your business.
4. A Smooth Path
Do you like driving on a poor track? Neither do internet users like visiting a website that makes it difficult for them to find what they are looking for. Have you ever visited a site where it took you five minutes to find out what they are all about? That’s a big problem because all it takes is just one minute for the typical surfer to click to another site.
Good site architecture makes it easy for your visitors to find what they are looking for. A great site design calls their attention to the things that matter most to both them and your business. This makes it easier for you to get your message across. This makes it easier for your prospects to connect with you.
