Eighty percent of the result you’ll get from your affiliate program will come from twenty percent of your affiliates (the very effective ones). Furthermore, it’s even a smaller percentage of your most effective affiliates that will be responsible for a greater part of that eighty percent. Let us call them the 20 percent of the effective 20% — Super affiliates.
Therefore, you have to devote most of your resources into getting those special partners who will be responsible for the bulk of your revenue. However, there are things that you must take care of before approaching them (They are very busy people who get offers from a lot of people on a daily basis)…
1. Make Sure You Have Proven Figures
These guys are hard workers and have resources to promote products they believe in. However, they will always ask you for critical details about your sales process. They’ll like to know how much a visitor to your site is worth, for example. Don’t make the mistake of going to them with feasibility studies. They need hard data from real world marketing. Therefore, make sure you promote your product through smaller affiliates and other traffic sources so you can get real data — They won’t take your word for it. They’ll test things themselves. That’s how they became so successful.
But that said; it is very important that you are prepared with critical details that you know a serious business person would need in other to commit their resources to promoting your business.
2. Make Sure You Have A High Conversion Rate
A poor conversion rate will turn these people off. Therefore, make sure you have invested in a great design and sales copy. Furthermore, make sure you have tweaked your sales process or funnel to a point where it extracts the most value from your visitors.
Simply put: The higher your conversion rate, the more likely a super affiliate would promote your product/service. Why would they waste their time and resources on your product if they have better options?
3. Make Sure You Can Give Him/Her Something Better Than The Competition
It is NO secret that super affiliates get different commissions from regular affiliates (And it makes sense). Every good affiliate manager knows this and this applies to your competitors too. Therefore, apart from the fact that you must be willing to pay them more than others who promote your product, you must offer them something better than your competitors are offering.
Like I pointed out earlier, these people get a lot of offers every day. So do your best to make yours stand out.
4. Make Sure Your Product Won’t Hurt Their Reputation
Super affiliates are into what they do for the long term. Therefore, they won’t take a second look at your product if they believe it is over hyped and won’t deliver top value to their subscribers. Don’t forget that they are super affiliates because they’ve built a strong reputation in their niche. Therefore, make sure you have a great product. The better your product is (compared to what is considered the standard in your niche) the better your chances. You can increase the value of your product by adding personal consultation, one-on-one support and other things that will make your customers very happy with your product. Super affiliates like promoting great products (It makes their work a lot easier and reduces the incidence of refunds which eats into their commissions).
5. Make Sure You’ve Made Things Easy For Him/Her
These folks are very busy. Therefore, do everything within your power to make things as easy as possible for them. Prepare special promotional emails for them. Sign up for them and include their login details when reaching out to them. Make it a lot easier for them and they are more likely to choose your program.
