We are privileged to have access to data that marketers of previous decades would consider divine. While most people know the great importance of data analysis in their SEO endeavors, many really do NOT apply it in many critical areas. Here are just four ways you can improve your results with data analysis:
1. Superior Rankings
One thing that many truthful SEO experts will tell you is that Google has done a good job of creating a lot of confusion with the recent updates. However, another thing that they will tell you is that you can still get top rankings if you know how to cut through the confusion. Look at the SERPs (Search Engine Results Pages) for any keyword and you will discover that there are still sites within the top ten. That was the case before and will remain the case until they decide to redesign how their results are displayed.
What does this tell you? Those ranking sites are definitely doing what that particular search engine loves. So all you need to do is get relevant data for such sites and analyze. If you do this right then you can be sure you’ll know what to do to duplicate their results. You don’t need to rely on the falsehood being spread in many forums. You can work your way down to what works by doing detailed analysis of top ranking pages.
2. Better Link Sources
In spite of anything anyone would like to tell you, links still matter if you want top rankings. In fact, they still remain the best known single factor that affects your rankings the most. However, you simply can’t go after every link out there if you want to avoid penalties from Google.
Now, you just can’t rely on the page rank of a page. There are other important metrics that should be factored in. So how do you make sure all the important metrics are right? You need to do data analyses of potential link sources in order to determine whether you should consider guest blogging, article syndication or anything else that would get you a link.
3. Improved User Experience
Everyone now knows that a good user experience is a strong factor that improves your ranking ability. It reduces your bounce rate and could go a long way in getting you those editorial links, likes, tweets and reblogs that we all like. But how do you know what your site visitors like the most? A good analysis would help you find out what elements of your pages engage your visitors the most. You can then test their effects in different combinations and positions. This helps you improve your visitors’ experience on an ongoing basis. When your ideal visitor loves your site more, you are more likely to rank higher. But more importantly, you are in a better position to get higher conversions.
4. Better Positioning
Sometimes webmasters are given the shock of their lives when they analyze the keywords by which people find their sites. But whether shocked or NOT, it is important that you use the insight provided by the data analyzed to position your site better. You can either adjust your voice to suit the search terms that are driving the majority to your site or you can readjust your message to ensure you are NOT getting the wrong visitors. Analysis of referring keywords can help you create content that position you better for your target audience.
